"PPC MADE EASY"
PPC or Pay Per Click marketing today has become a well-established method of making money on the Internet. It requires money, time, knowledge and talents. It is not for everyone.
Did you know that only 5 percent of the PPC advertisers make 80 percent of the money leaving the rest to others. So you know it requires mental toughness, patience, adventurous spirit, to withstand all obstacles especially in the beginning of a campaign.
Yet scores of people sign up for new accounts and then lose their shirts. It appears to be as easy as filling a form, writing a few words, selecting a few keywords, etc. They don't realize each product and campaign require different strategies and techniques. They need monitoring when the campaign is in test stage or in its initial phase. Otherwise, wrong keywords can eat up your investment.
There are too many books and several of them are outdated. Latest books are expensive and some are pure crap. So there is confusion while buying on deciding a proper book.
PPC is neither easy nor difficult. It depends on the user's knowledge and experience level. People who have an analytical mind will find it a more comfortable working with it.
The objective of this blog is to reveal the usual mistakes made by PPC marketers. It will also throw light on how to set up and prepare a campaign.
A new practical solution has emerged for the common man. I shall about it in tomorrow's post.
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